Free Seminar Streetwise Marketing

“Streetwise Marketing” – FREE Seminar

October 20 – 5:30-7:00pm
October 27 – 11:30-1:00pm
Brandtailers – 16940 Von Karman Avenue, Irvine  92606
Light RefreshmentsSeminar Goal:  To introduce you to nine things you can do in your business today … during these difficult economic times … that are NOT going to cost you a lot of money to attract and retain the customers you really want.

 

1.     The foundational element of any successful business is to turn your customers into “Raving Fans” of your business.

2.     Know who your best customers are & why they are your best customers.

3.     Create a Unique Selling Proposition (USP) for your business.

4.     Develop a Guarantee that will eliminate the perceived risk that someone may have of buying from you.

5.     All Marketing Materials should be created to generate a “Direct Response.”

6.     Never sell on “price”, ALWAYS sell on “value”.

7.     Make sure you understand the “5-Ways” that your business can make a profit and have five working strategies in each area.

8.     In easy and in difficult times, use at least 10 lead generation strategies.

9.     Understand your Breakeven Point for each of your marketing campaigns activities.  Test & Measure.

Seating is limited so you must register to attend.

To register click on this LINK, or
go to: http://www.eventbrite.com/org/262428228

Do you know what to say in 30 seconds or less?

Does this describe you:
Your palms are sweaty.
Your heart is racing.
Your mind draws a complete blank.
You don’t know how to quickly explain what you do so people “get it.”
You don’t know what to do when all eyes are on you.

WHAT ARE YOU GOING TO SAY WHEN IT IS YOUR TURN TO TELL PEOPLE WHAT YOU DO?

In just 4 hours, learn my secrets to creating an elevator pitch that will rock your competition.

Seats are limited. To register – contact Debbie Lewandowski, Your Commercial Queen at 949.633.7181 or debbie@yourspotlite.com

Cost $97

Food provided by OC Bagel Bistro and Coffee Shop

This workshop is proudly sponsored by Fruition Branding and Design and Darrel Dorr Productions.

LAST CHANCE – FINAL WORKSHOP ON THIS TOPIC

30-Second Elevator Pitch Workshop in Orange County

Did you know that there are two kinds of business people in this world when you ask them “what do you do/”…

1. The person who tells you the history of the world and their entire life story.

2. The person who doesn’t know what to say.

Which category do you fall into?  I’m Debbie Lewandowski, Your Commercial Queen from Spotlite.  My workshop on How to Create an Effective Elevator Pitch for your Business is back by popular demand.  If you need some help with succinctly telling people what you do – you can’t miss this workshop.

Date: May 30, 2009

Time: 10 – 2

Location: Darrel Dorr Productions, 27031 Vista Terrace, Lake Forest, CA  92630

Cost: $97

Seats are limited so call me at 949.633.7181 or email debbie@yourspotlite.com to reserve your spot.

This workshop is sponsored by Tammi Spruill of Fruition Branding and Design, Darrel Dorr of Darrel Dorr Productions and is catered by Claudine Maltese of Maltese Cuisine.

Ladera Rancho Chamber of Commerce Kick off Event

Ladera Rancho Chamber of Commerce

“Businesses Growing and Giving Back To Our

Community”

 

Kick off Mixer

Members (SOC Chamber or Ladera Rancho Chamber) $15

Non- Members $25

Sponsorships Available

 

Tuesday, May 19, 2009

5:30pm – 7:30pm

Newport Rib Company

27742 Antonio Parkway, K7

Ladera Ranch, CA (949) 364-9111

for more information please contact 949-275-3650

www.LaderaRanchoChamber.org

email: info@LaderaRanchoChamber.org

 

Save the Date

Ladera Ranch State of the Community

Breakfast at 7:30am

Friday, June 12th

The Connector’s Network

The Connector’s Network will be having their networking luncheon tomorrow, April 28th at Newport Rib Company in Ladera Ranch from 11:30 – 1:00.  If you are looking for a place for informal networking and a great lunch – look no further.  There is no cost for attending this event – Newport Rib Company has a special lunch menu for us which is $11 for your meal and a drink and that includes tax.

Upcoming meetings:

May 5th – Spasso’s Italian Bar and Grill in Laguna Hills

May 12th – Newport Rib Company in Ladera Ranch – we will have guest speaker, Scott Doody from Time+Plus Payroll, speaking to us about payroll taxes 101.

May 19th – Spasso’s Italian Bar and Grill in Laguna Hills.

For further details please contact Debbie Lewandowski from Spotlite at 949.633.7181

Networking Tips to help grow your business

I just received a great newsletter from Linda Coss of Plumtree Marketing, your marketing writer and she had some great tips for networking — happy reading!

Networking events can be a phenomenal way to grow your business. Here are some of the keys to networking success:
 
Identify Your Target Market – Who do you want to meet? You may want to target potential clients and the people who typically influence their buying decisions, potential strategic partners, and other possible referral sources.
 
Choose Your Networking Venues – Most areas offer a wide variety of business networking opportunities, from industry groups to chambers of commerce, networking organizations, charitable groups, and more. Choose wisely, or your calendar will be filled with non-productive meetings.
 
Be Prepared – Bring an ample supply of business cards, as well as some copies of your company’s flier or brochure. Be aware that many organizations have each attendee stand up and give a 20- to 30-second “advertisement” for their company; practice yours in advance so your mind won’t go blank when it’s your turn to speak.
 
Focus On Your Benefits – Keep in mind that when you are presenting your business to others you need to focus on the benefits of what you offer. Why should someone do business with you? How will your product or service help them?
 
Follow Up Promptly – Follow up within 24 hours all leads, introductions, promises to send information, and so forth. Don’t forget to send thank you notes to the people who refer business to you.
 
Build Relationships – Networking is all about relationships. Once you’ve found the right networking groups you should attend regularly, learn people’s names, have one-on-one meetings outside of the group, and maintain contact with the people you’ve met.
 
Bring Value – Be a giver. Help yourself by helping others. Offer free advice or services, look for opportunities to make introductions, refer business to others, and do whatever you can to help your networking partners to succeed.

Networking Mixer, April 15, 2009

Capo Beach, San Clemente Chapters of Le Tip International and The Real Housewives of Orange County invite you to attend an amazing mixer at the Holiday Inn on La Paz.

This event is open to all people who are looking to expand their business by meeting the right people.

Time: 5:30 PM - 8:30 PM

When: April 15, 2009

Where: Holiday Inn, La Paz, 25205 La Paz Road, Laguna Hills, CA 92653

What: Huge networking extravaganza – great business connections, great food and great raffle prizes

Cost: $15.00 if you pay in advance, $20 at the door

Tables are available if you are interested in exhibiting for a cost of $75 which includes two admission tickets.  Only one business category allowed to exhibit – call Ana 949-412-9878 to check to see if your category is still available.

Tables are almost sold out – so contact Ana Vega immediately – don’t miss this opportunity!

SEO Workshop in Orange County

You’ll learn proven methods for getting web traffic and how to turn that traffic into sales. For Tickets go to: mixergy.com/traffic

 

In this Forum, you’ll get dependable techniques for measurably growing your site’s audience. But isn’t it useless to get a bigger audience if you can’t monetize your traffic? That’s why you’ll also learn how to make sure your site’s hits also grow your sales.

Who should attend?

• Lead gen marketers: Learn how small changes can give your leads a powerful lift.
  
• Web designers: See how to design sites that grow your clients’ business.
  
• Bloggers: Discover ways to make your traffic jump.
• Startups: See how growing your traffic will give your business a leg up in a down market.
  
• eCommerce sites: Learn how to grow your sales.
• Media buyers: Learn how your ads can have more impact, without increasing your spending.
• Community site managers: Learn how to get more participation in your communities.
  

Agenda:

6:30 – 7:00 – Meet the presenters

7:00 – 8:30 – Learn how to get traffic you can monetize

8:30 – 9:30 – Cocktail party

 

Presenters:

	Wendell Tyler led the San Francisco 49er’s to victory in Super Bowl XIX. He’ll show you how a “Dare to Dream” attitude can help you achieve your success.Wendell is the founder of the non-profit Dare to Dream Foundation.
	Steve Wiideman’s company is the first result you’ll see if you Google “SEO expert.” He’ll show you how he gets his sites to rank high on Google and how you can do it too.Steve is a proven SEO Expert.
	Ian Ray builds web sites that convert traffic into sales. He’ll show you how to get your audience to take action. Ian is the Director of Technology at Digital Eye.

Do you know how to work a room at a networking event?

Learn Your Commercial Queen’s secrets to attract your ideal clients and generate more business.

Saturday, Feb. 21st, 2009 9:30 am – 1:30 pm Darrel Dorr Productions • 27031 Vista Terrace Lake Forest, CA 92630

DOES THIS DESCRIBE YOU?

• Are you uneasy approaching a group in a conversation?

• Do you feel like you’re spending too much time with one person at an event?

• Are the business cards you collect overwhelming your office?

• Do you waste time trying to remember who you met at an event?

• Are you sure you’re spending your energy at the “right” events?

• Do you feel frustrated “spinning your wheels” and getting nowhere?

• And much more…

In just 4-hours, I will share my secrets of effective networking so you can spend less time feeling ineffective and and more time attracting ideal clients.

Space is limited.

Cost is only $97

Register by February 19th. Includes lite refreshments and beverages.

Reserve your spot by calling Debbie directly at: 949-633-7181 or email debbie@yourspotlite.com

Proudly Sponsored by Fruition – Graphic Design & Marketing and Darrel Dorr Productions

NEW – Your Commercial Queen Workshop — Work a room using your 30-second elevator pitch

Learn Your Commercial Queen’s secrets to attract your ideal clients and generate more business.

Saturday, Feb. 21st, 2009
9:30 am – 1:30 pm
Darrel Dorr Productions • 27031 Vista Terrace
Lake Forest, CA 92630

DOES THIS DESCRIBE YOU?

• Are you uneasy approaching a group in a conversation?
• Do you feel like you’re spending too much time with one person at an event?
• Are the business cards you collect overwhelming your office?
• Do you waste time trying to remember who you met at an event?
• Are you sure you’re spending your energy at the “right” events?
• Do you feel frustrated “spinning your wheels” and getting nowhere?
• And much more…

In just 4-hours, I will share my secrets of effective networking so you can spend less time
feeling ineffective and and more time attracting ideal clients.

Space is limited. Cost is only $97

Register by February 19th.
Includes lite refreshments and beverages.

Reserve your spot by calling Debbie directly at: 949-633-7181 or email debbie@yourspotlite.com

Proudly Sponsored by Fruition – Graphic Design & Marketing  and Darrel Dorr Productions